How to price ranks on your Minecraft server

Most server stores sell the same few things: ranks, keys and kits. Ranks usually bring in the most, and they are also where owners guess the most. This post is a set of practical choices that work for most servers. They are a starting point, not a law: your players will tell you within a month what works for yours.

Three or four ranks, not seven

A player who opens your store wants to understand the choice in a few seconds. Three or four ranks do that. Seven ranks with small differences make people leave without picking one.

Give every step a clear reason to exist. If you can't say in one line what MVP has that VIP doesn't, the two should be one rank.

Put real distance between the prices

Prices that sit close together, like €5, €6 and €7, make the cheapest one the obvious buy. A ladder that roughly doubles works better, for example:

The highest rank does two jobs. A few players buy it, and for everyone else it makes the middle ranks look reasonable. Most players end up in the middle, so make that the rank you are proudest of.

Make the perks easy to compare

Players compare ranks perk by perk: chat colour, prefix, homes, cosmetics. A table with a tick for what each rank has answers that faster than any description. On Minecraftstore.io you fill one in under the category, and the Tiers theme turns it into columns that rise from the cheapest rank to the most expensive.

Keep the perks within Mojang's rules: cosmetic perks are always fine, perks that help a player beat others are not. We wrote down what the usage guidelines allow.

Forever or for a month

A rank that lasts forever is a one-time payment. A rank for 30 days brings players back, but asks them to pay again for something they already had.

What works on many servers: sell the ranks forever, and sell the extras for a month. A monthly perk that is clearly separate from the rank feels fair. Taking away a rank a player thought was theirs does not.

If you sell a rank for a month, say so on the product and in the name. Players who are surprised by an expiring rank are the ones who ask for their money back.

Remember who is buying

Many players are young, and a parent often pays. That has a few consequences:

• Round prices are easier to ask for than €7.43.
• A one-time payment is easier to explain than something that renews.
• No paid gambling. Mojang asks that everything on a server is suitable for all ages, and names gambling as an example of what isn't.

Sales and goals instead of lower prices

When sales are slow, a lower price for good is hard to undo. A sale with an end date is not: 20% off for a weekend, announced in Discord, brings in the players who were waiting. A monthly goal that the whole server can see ("€250 keeps the server online") gives players a reason that has nothing to do with the perks.

Change one thing at a time

After a month, look at what sold. If nobody buys the top rank, it is too expensive or too weak. If everybody buys the cheapest, the next step up doesn't give enough. Change one price or one perk, and wait a few weeks before the next change, so you can tell what made the difference.

Ready to put your ranks online? Open a store for free and add your first rank in a few minutes.